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advertising sales ratio

Total advertising expenditure divided by total sale over some time period. Useful for evaluating how effective the company's advertising campaigns have been at generating sales; all other things being equal, the lower the ratio, the better.

Related information about advertising sales ratio:
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  6. Do Concentrated Markets Spend More on Advertising? Evidence
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  7. Advertising / Sales Ratios - US and UK product categories | warc.com
    Advertising expenditure as a percentage of sales value across US and UK product categories - data for setting advertising budgets.
     
  8. The economic analysis of advertising - Academic Commons ...
    advertising/sales ratio, the four-firm concentration ratio and measurements that ... the advertising/sales ratio is influenced by profit margins and other variables.