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customer analysis

The process of identifying and evaluating the distinguishing characteristics of a base of customers in order better understand their needs, purchasing behavior, value orientation and motivations for purposes of segmentation and target marketing. Customer data is continuously gathered through transaction data, customer feedback, focus groups, and product testing.

Related information about customer analysis:
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    How to analyze customers in marketing and business plans. This article explains best practices for performing a customer needs analysis for your business plan.
     
  2. Example of Customer Analysis for a Marketing Plan - Yahoo! Voices ...
    Jan 12, 2009 ... This is the second section of a Marketing plan, the following is an example of a plan written for a Composite Building Company.
     
  3. CAMEO - Customer Analysis, Customer Segmentation, Consumer ...
    Know your customer. Callcredit's CAMEO provides insights through customer analysis & customer segmentation for effective consumer targeting.
     
  4. What is customer analysis? definition and meaning
    Definition of customer analysis: Collection and evaluation of data associated with customer needs and market trends, through customer focus groups, customer ...
     
  5. Customer Analysis : Step-By-Step | Small Business Accelerator
    Apr 30, 2012 ... In many ways customer analysis is the most important piece of your business plan. In order for your business to be successful, you must be able ...
     
  6. Customer Analysis & Marketing | OpenText
    The customer analysis and marketing process allows your organization to identify and target the most profitable customers with marketing campaigns directed at ...
     
  7. Writing the Customer Analysis Section of Your Business Plan ...
    Apr 14, 2008 ... http://www.growthink.com/products/business-plan-template | Click to gain access to Growthink's Ultimate Business Plan Template. Or call ...
     
  8. Customer Analysis - Tesco Careers
    Customer Analysis gives us a deep insight into what our customers need. It's about understanding and anticipating customer requirements, analysing our ...