A strategy employed by businesses to increase the perceived value of their brand or products as a way to entice buyers to choose their products over similar products offered by their competitors. Differentiation can be achieved through competitive pricing, enhancements to functional design or features, distribution timing, expanded distribution channels, distributor location, brand reputation, product customization, and enhanced customer support.
Related information about differentiation strategy:
- Product differentiation - Wikipedia, the free encyclopedia
A successful product differentiation strategy will move your product from competing based primarily on price to competing on non-price factors (such as product ...
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Combining a market segmentation strategy with a product differentiation strategy was seen as an effective way of matching a firm's product strategy (supply side) ...
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Definition of differentiation strategy: Approach under which a firm aims to develop and market unique products for different customer segments. Usually ...
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A differentiation strategy calls for the development of a product or service that offers ... Firms that succeed in a differentiation strategy often have the following ...
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Differenciation strategy. Product differenciation is a competitive business strategy whereby firms attempt to gain a competitive advantage by increasing the ...
- Differentiation Strategy - OpenLearningWorld.com
In contrast to the cost leadership strategy, implementation of a differentiation strategy means that value is provided to customers through the unique features and ...
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Mar 9, 2011 ... Mobile network operators in the U.S. have “innovated” this differentiation strategy so thoroughly that the majority of customer now have virtually ...
- Product Positioning and Differentiation Strategy | Chron.com
In a competitive business world, companies should constantly examine their products and services to better serve customers. What worked and yielded profits ...