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market position

The competitive standing of a company or its products in a defined market as measured by units sold, revenue, distribution coverage, product usage, consumer perceptions. Companies can improve their market position through price competition, quality improvements, product innovation, increased or targeted distribution, or by influencing consumer perceptions through advertising and marketing.

Related information about market position:
  1. Positioning (marketing) - Wikipedia, the free encyclopedia
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  2. What is market position? definition and meaning
    Definition of market position: A ranking of a brand, product, or company, in terms of its sales volume relative to the sales volume of its competitors in the same ...
     
  3. How to Determine Your Business's Market Position - For Dummies
    You need to know your business's market position before you can create an effective brand for your business (or product , or service ). Determining market ...
     
  4. Marketposition
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  5. What Is Market Positioning?
    Market positioning is manipulating a brand to create a positive public perception. A product with good market positioning...
     
  6. Strong market position
    Statoil sells natural gas to customers in almost 20 countries.
     
  7. Small Business Marketing - Market Positioning
    Even McDonald's Has a Market Position… McDonald's is one of the most successful companies on the planet, but it started out as a small business.
     
  8. Defending Market Position
    Walker helps companies measure key stakeholder areas such as customer satisfaction, lost customer, employee commitment, corporate reputation, and ...